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Between business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C), today's business world is like a veritable alphabet soup. But what about direct-to-consumer (DTC)? This is the newest strategy of the retailing industry…

By now, it’s clear to all of us that the pandemic has led to permanent shifts in the way people shop. Although online retail has been popular for years, the…

Trend 1: adopting the mobile-first mindset According to Deloitte, over a third of consumers globally check their phones within five minutes of waking up, and 20% of consumers check their…

At Acuity, one of the many obstacles our clients face in their initial stages is low conversion rates. We have seen this in both B2B and B2C companies. After all,…

Now more than ever, customer experience (CX) is rapidly overtaking price and product as the crucial differentiator between brands. Company leaders are increasingly recognizing that superior CX is key to…

What makes your company’s marketing strategies successful? How can you measure the performance of your business’ marketing activities? Are your marketing strategies effectively growing your business? Do you understand the reasons why your company is or is not doing well against its competitors? Understanding what is…

    Only 17% of B2B companies have fully integrated customer data throughout their organisation Only 23% of B2B marketers claim to have a customer-centric versus a channel- or product-centric…

While the growth of e-commerce in Hong Kong lags behind global trends, there are still untapped opportunities for brands to successfully sell their products online, particularly for FMCG. To forge opportunities for FMCG online sales, companies need to use omni-channel strategies to meet consumer…

As top CMOs and marketing agencies know, brand trust is key to driving growth. It is a foundational element to building long-term brand equity and has the power to influence consumer purchases. The Asia Pacific consumer landscape is largely…

The COVID-19 pandemic has spurred a wave of uncertainty and has left many businesses at a loss about how to curb plummeting sales. For marketers, many aspects of their work…