Acuity Editorial

Ecommerce has boomed due to the pandemic-induced change in consumer behavior. By 2023, worldwide retail ecommerce sales is estimated by eMarketer to total $6.169 trillion and make up a quarter…

All businesses start small. But those that grow into a big brand share a unique attribute—they outperform their peers on customer experience and continue to perform well even at scale.…

How can you increase your ROI through better newsletter performance? One common problem companies face is poor ROI on their marketing funds. Many companies run newsletters which are sent to…

When a company is new to their market or a newcomer to the digital space – how can they find the best strategy to bring traffic to their newly published…

"A happy customer is the best business strategy of all." - Michael LeBoeuf.   Customers are spoilt with choice these days, so if you're not delivering what they're looking for,…

In an age where personalized marketing is considered the holy grail for success, creating a website that connects one-on-one with your customer can hugely impact how they interact with your…

“You can now buy a Tesla with Bitcoin” . The iconic announcement from Tesla's CEO and Bitcoin-enthusiast, Elon Musk earlier this year created a multitude of knock-on effects in the…

Between business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C), today's business world is like a veritable alphabet soup. But what about direct-to-consumer (DTC)? This is the newest strategy of the retailing industry…

By now, it’s clear to all of us that the pandemic has led to permanent shifts in the way people shop. Although online retail has been popular for years, the…

Trend 1: adopting the mobile-first mindset According to Deloitte, over a third of consumers globally check their phones within five minutes of waking up, and 20% of consumers check their…